Mila Leonarda Vukasovic
Branding & Communication

Nice to meet you
My passion for the CPG, FMCG, and beverage & food industry started long before my professional journey—when I was just five years old, turning my living room into a restaurant or shop, using toys and household items to bring my imaginative business ideas to life.
That same entrepreneurial mindset and creativity have shaped my career.
With experience in brand development, market expansion, and strategic partnerships, I have worked with emerging and established food brands to navigate new markets, build compelling brand stories, and drive consumer engagement. My work with brands like ZAZ Snacks and CimaNorma during my time at FoodYoung has allowed me to successfully launch products in international markets, including the U.S. and Switzerland, while collaborating with key industry players.
I thrive in fast-paced, dynamic environments, where problem-solving and adaptability are essential. Challenges are opportunities—I approach them as strategic puzzles, always looking for innovative solutions that create impact. My leadership style is rooted in collaboration and empowerment, ensuring that teams work towards shared goals while leveraging individual strengths.
With a deep understanding of branding, consumer trends, and go-to-market strategies, I am passionate about helping CPG and FMCG brands grow their presence, connect with their audiences, and scale effectively.
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Who
I
Am

Driving Brand Growth: My FoodYoung Projects & Impact
A Bold Rebrand for the U.S. Market
I led the rebranding and repositioning of ZAZ Snacks, transforming it into a vibrant, nostalgic, and Gen Z-friendly brand tailored for the American market. Drawing inspiration from Willy Wonka’s whimsical world, I developed a playful, eye-catching visual identity with vivid colors and bold creative direction to capture the brand’s fun and adventurous spirit.
This strategic refresh positioned ZAZ Snacks as an exciting, nostalgic treat that resonates with young consumers, reinforcing its unique appeal in the highly competitive U.S. CPG and snacking landscape.
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Innovating the Future of Food
At FoodYoung, I led the creative direction and brand positioning, shaping an identity that reflects innovation, sustainability, and a future-forward approach. Inspired by NASA’s precision and cutting-edge design, I crafted a clean, modern aesthetic using natural materials, sleek inox finishes, and minimalist visuals—allowing the purity of the products to take center stage.
To balance this refined look, I introduced a single bold color element, strategically placed to capture attention and create a striking visual signature. This design philosophy reinforced FoodYoung’s commitment to innovation, quality, and a new era of food experiences.
Driving Brand Growth: My Personal & Uni Projects
Branding & Service Design
Branding & Storytelling
Communication
Start Up